How does licensing work?
Commercially, licensed training has been around for years. You’ve heard the names and brands, but probably haven’t given a lot of thought to what’s behind the likes of Dale Carnegie, Miller Heiman, or Sandler Training. Licensed training insures quality by locking down courseware and creating facilitator requirements.
In other words, we have spent years researching, developing, perfecting and proving the success of this program. Of course we want to protect our intellectual property but we also want to make sure schools are using the program as intended to stay compliant and achieve goals.